Blogger World

1. Create a Facebook page for your app

Post relevant non-sales content your target audience would enjoy and invite everyone you know to like your page. Post updates on your business page, then share them on your personal page. Don’t forget to include links to your app in the market on each story. You can also drive installs for your app using Facebook’s mobile app paid promotion tools available here.

2. Create a Twitter feed for your app

Follow people tweeting about your app's niche, other app developers, leaders in your industry. Retweet and use hashtags deliberately!

3. Update your LinkedIn profile with picture/link to app

Your app link can be positioned in the "other" website slot so you can rename it. You could also add a company page and add your app as a product. We’ve also seen some people create a custom image promoting their app, and including the QR Code, to upload under the images/media inclusions at the bottom of each section on your LinkedIN profile / company page - find out how, here.

4. Post a demo video of your app on YouTube

Make sure you upload videos of your app with a link to download! You can also develop a video showing your app in action. This is useful to add to your YouTube page as well as your blog.  Use the appropriate keywords and tags. Here’s a great blog post with all the tools / tips you’ll need to make a great mobile app demo video.

5. Set up a Google + account for your app

Remember that Google’s favorite social network is their own Google Plus, so if you want great search results, this is a key step. Follow communities in your industry and post/+1 interesting content publicly. Try Google Hangouts On Air to broadcast your app launch, live stream and auto saved to YouTube.

6. Add a Download Link in Your Email Signature

We love services like WiseStamp for including social updates and promotional ads linking to the market download pages for your new mobile app. There’s a free version, and it’s super easy to do. Make your emails work for you!

7. Send out a Press Release

Numerous mobile app target specific industries – for example, gardeners, sports enthusiasts,  or music fans. Search for an online magazine or blogs that cover your niche and send them a notice that your app is on the market. Don’t forget to include screenshots and a link to download the app. There are free newswire / press release services available across the web, but we prefer some of the paid services like Vocus and SB Wire that have the broadest distribution and can really help from an SEO perspective as well.

8. Ask your users for ratings

Ask your colleagues, friends, and your users too, to give your app a review; and not just once, but through as many social networks, emails, etc. as possible. All comments and feedback is useful, and according to a survey, 84% of users said that app ratings are necessary to them when deciding whether to download an app or not. Don’t be shy. Never tell them what to say, but remember that ALL feedback is helpful. Don’t forget also to respond to those reviews, especially if there are suggestions / criticisms in them. Users will respect your new app business much more if they know you are listening.

9. Start a newsletter or let your existing users know about your new mobile app

If you’ve already got a current community of users subscribed to a newsletter, definitely take advantage of it as another way to let them know about your new app. If not, this is as good a time as any to start one. Just don’t fall for the trap of talking endlessly about yourself; instead offer various and useful content. We’re big fans of MailChimp as a fast, easy and free way to get started with your eMail newsletters.

10. Post QR codes in your store, on your product and other offline media.

When we publish your app you will have received a free unique QR Code that links to your app’s page in all the markets.  Place these on your menus, business cards, window stickers, etc. Make sure that you include a call-to-action to encourage use. There are great ideas on sites like moo.com for all sorts of fun things you can print your links on.

11. Feature your mobile app on your website.

This doesn’t mean a small link in the footer. You need to bolster it prominently where appropriate. Take into account using a special offer to get customers to download your app to make it worth their time. Be sure to use your icon or screenshots to really make them pop.

12. Run a contest

Encourage people to tweet and share content on their social networks promoting your app in exchange for entry into some contest to win a great incentive/prize. A random person every week can win a promo code to download your app for free if it is a paid one. Here is a great blog post to help you to be sure that your app sweepstake / contest is legal and following best practices.