Blogger World

Previously I've explained how to remove the (ugly and confusing) "Subscribe to Posts (atom)" link from your blog, and why RSS / Subscribe to Posts is important to your blog and how to create a Feedburner feed for it.

But an RSS feed is useless unless people subscribe to it.  So as well as making the feed, you also need to put something in your blog that lets your readers sign up for it.

A standard option for this is the orange square with "radar" markings on it, which many people call a "chicklet" (since it lets your viewer - the chicken? - have access to the feed you are providing).

Feedburner also has options for:

Using a custom icon from popular web aggregators
I'm not sure that this is a great idea, because you don't know what feed-reader software your readers actually use, and the whole point of a feed is that you don't dictate how people see your blog.
Using an icon that promotes Feedburner.  This cute, but I've never seen anyone use it.